The De Beers Reseach

The results of a research conducted by the diamond extraction and handling company “DE BEERS” in the US. The research conducted by “DE BEERS” proved that diamonds and gold are the “number one” choice by consumers for a serious and valuable present for unforgettable events and moments of a lifetime. An average female consumer will spend about 800 dollars a year for a pair of earrings or a gold and diamonds ring which she will wear four times a week. The wedding and christening jewellery market still boasts high sales numbers, thus proving that people still buy diamonds and jewellery to accompany their life’s most important moments such as a wedding. According to the research, which questioned people planning to buy a diamond for an exceptional occasion in the next 12 months, 80% declared that the tough economical situation will not influence their decision.{gallery}debeers{/gallery}