Bulgari is an Italian jeweler and luxury goods retailer under French control since 2011 (LVMH). The trademark is usually written "BVLGARI" in the classical Latin alphabet (where V = English U), and is derived from the surname of the company's Greek founder, Sotirio Voulgaris (Greek: Σωτήριος Βούλγαρης) (1857–1932). Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.

Sotirios Voulgaris (Greek: Σωτήριος Βούλγαρης; Italian: Sotirio Bulgari) began his career as a jeweller in his home village Paramythia (Epirus, Greece), where his first store can still be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina.

The current flagship store in via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Constantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art. Bulgari opened its first international locations in New York City, Paris, Geneva and Monte Carlo in the 1970s.. Today Bulgari has more than 290 stores worldwide As of 7 March 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA will take Bulgari SpA in an all-share deal for €4.3 billion ($6.01 billion), higher than LVMH has offered for any other company. Under the deal, the Bulgari family are selling their 50.4 per cent controlling stake in exchange for 3 per cent of LVMH.

Bulgari opened its first international locations in New York City, Paris, Geneva and Monte Carlo in the 1970s.. Today Bulgari has more than 290 stores worldwide. In the beginning of 2001, Marriott International formed a joint venture with Bulgari Spa to launch a new luxury hotel brand, Bulgari Hotels & Resorts.

Bulgari jewelry design is distinctive and often imitated (and counterfeited). In the 1970s, many of the more expensive Bulgari pieces (such as necklaces, bracelets and earrings) were characterized by instantly recognizable, bold, almost brutal designs combining large and weighty gold links with black-surfaced steel. Genuine Bulgari watches have a unique serial number that is registered with the company. The environmental group WWF rated a number of luxury brands for sustainable practices in a report called Deeper Luxury, Bulgari came ninth out of the ten brands with the lowest possible rating.