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For Men only


Mistakes a man must not make

With holidays comes that difficult and awkward moment when fear nests into the hearts of each and every man: the time for choosing and buying a gift.

• What does she like?
• What suits her?
• How can I surprise her?

Before choosing the safe and slightly depressing solution of an average gift (flowers, chocolates, something for the house), arm yourselves with bravery and take a stand for the hardship: jewelry, the absolute gift. Yet, after making you choice, you should proceed by avoiding the usual mistakes done by men all over the planet. Which could these be?

1st mistake: We never ask
It is not a secret that we hate asking for any sorts of directions. When having to reach an unknown, most men would rather drive in circles for hours rather than ask for guidance. I do not know if it is a hereditary characteristic or something that one acquires, but it has been happening ever since one can remember. Men are leaders, explorers, who know everything about orientation and deciphering maps. Forget about this just for an instant, since this obsession might prove disastrous in the case of choosing a gift for our significant other. The first thing needed is methodical research. You will begin by taking notice of the jewelry she wears (which is, under normal circumstances, invisible to you). The same method will be applied to what she is wearing while trying to imagine what would suit that (another cipher). A spying look to her jewelry box surely wouldn’t hurt. Your best guess would be the pieces she wears the most often, which you can use for guidance and search for something similar. Avoid the style of jewelry she never wears. If given the opportunity, you can start a casual chat with her closest friend about jewelry.

2nd mistake: We do not inform ourselves.
Buying a gift can prove to be an exhausting experience. Buying jewelry can even be terrifying for some men. Most of us know about jewelry about as much as we know about insects. The very image of a salesman describing this and that piece brings us close to panic. This is why, before entering the shop, one should really educate himself on the matters of that unknown universe. Precious stones, synthetic, pearls, faux-bijous, metals, carats, can open their strange world through you best friend and ally, www.antigoni-friends.gr. Start your homework, and you will be able to enter the shop as ready as ever and with the attitude of an expert. Buying your gift will now turn from suffering to a pleasing experience, since you now know the difference between silver, gold, and platinum. Furthermore, your knowledge will surely impress your beloved.

3d mistake: We do not research the market.
It is known that we hate shopping. To force a man to run around from shop to shop is one of the worse punishments ever invented. But since we know her taste, and since we have trained ourselves on the matter of jewelry, we will now take the big leap in order to discover which shop has exactly what we are looking for. We can even use the generous help of the internet, where we can find all the information about jewelry and where to find it. We will discover many contemporary creators and shops in order to decide which is the ideal for us. That way we can save time and effort on what used to be a lost case.

4th mistake: We do not buy jewelry because it is expensive
It is a myth. You do not have to be a millionaire to buy someone real jewelry. It can even cost you less than an average bouquet of flowers. Besides, flowers do not live forever.

A piece of jewelry will tell the tale of your feelings for many years. Romantic, precious, beautiful, a symbol of good taste and generosity, jewelry is a girl’s best friends literally forever. By continuing this history in the years to come, embrace the dawn of 2011 with a stunning piece of jewelry that will symbolize your relationship.

From the men of the editing team

P.S. written under the pressure of the women of the editing team